Living Data is a new segment offering of Our Body Politic

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PROVIDING ACTIONABLE DATA AND INSIGHTS ON AMERICAN SOCIETY, THROUGH THE LENS OF LIVED EXPERIENCE AND CULTURE.

Living Data builds new data models to more accurately predict America’s future, and strengthen our democracy. We partner with research firms and news media organizations to craft a deeper contextual understanding of Americans’ differences—emotional, regional, racial, religious, economic—and what binds us together.

SURVEY: “LABELS”

Our partner for this survey is the Benenson Strategy Group 

PART 1 | GEN Z 

Release date: November 17, 2023

Episode 165 | Featuring Shannon Currie, Benenson Strategy Group and Cathy J. Cohen, Gen Forward

PART 2 | AMERICA’S IDENTITY CRISIS 

Release date: TBD

Featuring OBP Guest Hosts

In this poll, Benenson Strategy Group surveyed 1,505 American adults.

  • The sample included minimums of n=250 each of Gen Z and Millennial Americans to ensure the data captured the views of these sometimes hard-to-reach age cohorts.

  • The sample also included minimums of n=250 each for Black and non-Black Americans of color to ensure robust crosstab sample sizes. 

  • The overall margin of error for the data is +/- 2.53%

    View a copy of our report here.